Corodata is an information management company that sought Digital Meaning agency for a digital transformation. They wanted to consolidate their separate mobile and desktop website into one fluid responsive experience. They also wanted to offload phone requests by creating a customer-friendly online experience.
How can Corodata maintain a cohesive online brand and increase their form engagements?
UX Designer / Project Manager
To create a responsive web experience that caters to the needs of both new and returning customers.
Team
The previous website was built for more informational services and generating organic traffic through content marketing and SEO. Since most of the transactions were done through phone, there was little emphasis on creating an online customer experience.
I did a UX audit on their form and found the following problems:
I separated the order process into three parts:
By doing so, we allow customers to get in-depth information about supplies and services while they are submitting the form without overwhelming them.
I created a style guide comprised of modular sections that the developer could use while restyling the website. I also worked with the developer to create a components page that included the elements and code snippets that their in-house marketing team/producers could use to style their blogs with.
I redesigned the header to create a clear deliniation between client portal navigation.
I also created a guide for all of the components that would be used on the main site.
The new design system allows the future web updates to be on-brand, cohesive, and responsive.
The redesigned forms offloaded some of the traditionally phone-based customer requests, while maintaining a level of customization and service to returning customers.
Designed by Eileen Chi.
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