Local Edition Creative is a bay area creative agency that specializes in brand storytelling, experiential design, and large-scale art installations. They wanted to change their site from an Instagram gallery of past works into a curated set of case studies that they can present to prospective clients.
How can Local Edition showcase their past works and process to potential clients?
UX Designer
2020, 1 month
To reorganize content into case studies that give potential clients an overview of their process.
Clients
We collaborated on this project remotely and ansychronously, so I set up a system with my client through Trello to keep track of progress, resources, reviews, and questions. I also scheduled weekly reviews via phone and Zoom.
Based on the creative brief that the client and I worked on together, their website inspirations and current branding, and my competitive anlysis, I created a style tile to embody their look and feel.
Since my client is well-versed in marketing copy and SEO, we coIlaborated on the content together. I created wireframes to set guidelines for copy. These included key pages, home, single portfolio, and about page to give them a visual representation of the layout and weight of information.
Since the site is hosted on Squarespace, it was a quicker and more iterative method to make live changes to the website for review than to create high-fidelity mockups.
I worked directly in Squarespace to build out their website using a starter template and added CSS and Javascript to create custom layouts, styles, and interactions.
“My business was in need of a website redesign that would better showcase who we are and the services we provide. Hiring Eileen was 100% the right decision. Throughout the process, she listened carefully to our wants and needs, provided strategic advice, was thorough, organized, and quick to deliver a finished site that we loved. It was an absolute pleasure working with her from start to finish. From here on out, Eileen is our go-to for any website needs. “
Tari Loring
Designed by Eileen Chi.
©2024. All rights reserved.